⚡ Early access — Lock in $5 Basic for life.
Personal finance, finally clear

See where your
money goes.
Then change it.

Reign turns your transactions into clear insights, finds the leaks, and shows you exactly how long until you can afford the things you actually want.

● No bank login required
● Data stays in your browser
● Free forever plan
No credit card. No bank login. Try in under 10 seconds.
reign.app/dashboard
Total Spent
$1,214
25 transactions
Budget
$1,500
81% used
Top Category
Shopping
$598 spent
Reality Check
On track
$285 under
Spending breakdown
Shopping
$598
Groceries
$220
Food
$171
Transport
$143
AI Coach
"Your shopping ate 49% of your spending — $598. Most 'deals' you bought weren't deals. They were dopamine."
Tip: Try the 48-hour rule on anything over $50.
Total Spent
$0
No data yet
Monthly Budget
$0
Set a budget below
Top Category
—
Awaiting analysis
Reality Check
—
Days to broke
🔥 Streak
0
Days using the app
Spending pace
Based on your current data, here's what you're on track for:
Per Day
$0
This Month
$0
Per Year
$0

Add transactions

Paste, type, or upload a CSV from your bank.

Data is stored locally in your browser. Nothing is uploaded.

Awaiting your transactions

Paste some transactions or load the sample data to see your spending breakdown.

How it works

From transactions to clarity,
in under a minute.

Four simple steps. No setup, no bank login, no spreadsheet.

01
Drop your transactions

Paste them in, upload a CSV from your bank, or scan a receipt with your phone. Takes 10 seconds.

02
See where it actually went

Auto-categorized in seconds. Charts, top merchants, subscriptions you forgot — all on one screen.

03
Get the truth — bluntly

AI Coach gives you blunt, honest advice. Money Leak detector finds zombie subscriptions. Reality check tells you when you'll be broke.

04
Save for what actually matters

Pick a goal — house, car, debt payoff. Reign tells you exactly how long it'll take and what to cut to get there sooner.

Why Reign

Built different from the apps you've tried.

Most finance apps just track. Reign helps you act.

Feature Reign Mint Rocket Money YNAB
Honest, blunt AI coach ✓ — — —
"Can I afford this?" pre-purchase tool ✓ — — —
Reverse Wishlist (rewards not spending) ✓ — — —
Goal Planner with realistic timelines ✓ ~ — ✓
Subscription leak detection ✓ — ✓ —
Spending personality + roast ✓ — — —
Doesn't sell your data ✓ — ~ ✓
Price Free • $5 • $14 RIP (shut down) $4-12/mo $14.99/mo

Comparison based on publicly available info. We're new — but we're built for the people the others ignored.

Early users

Loved by first users.

Real feedback from the early access group.

★★★★★

"The 'Can I afford this?' button has saved me from at least 5 stupid purchases this month. Closest thing to a financial intervention without an actual person yelling at me."

Maya R.
Maya R.
Product Designer · Toronto
★★★★★

"Got told I'm 'The Subscription Hoarder.' I cancelled four streaming services that night. App paid for itself in week one."

Jordan K.
Jordan K.
Software Engineer · NYC
★★★★★

"Goal Planner showed me I can actually save for a house in 4 years if I stop being dumb. No other app told me what to cut. This one does."

Priya S.
Priya S.
Marketing Lead · Vancouver
Person using Reign on laptop
Built for everyday humans

Used by people who'd rather spend less time in spreadsheets.

Reign is for the freelancer who wants to know if they can buy that monitor. The student trying to save for a trip. The couple trying to stop fighting about subscriptions. Everyday humans, real money decisions, zero corporate finance lingo.

Pricing

Simple pricing. Real value.

Start free. Upgrade when it pays for itself. Cancel in one click.

Free
$0 /forever
For curious humans
  • ✓1 month of transactions
  • ✓Auto-categorization + charts
  • ✓3 AI insights per analysis
  • ✓Spending personality + roast
  • ✓"Can I afford this?" tool
  • ✓5 AI Coach messages/day
MOST POPULAR
Basic
$5 /month
or $49/year — save $11
  • ✓Everything in Free, plus:
  • ✓Unlimited transaction history
  • ✓Goal Planner with timelines
  • ✓Money Leak Detector
  • ✓Tax tracker for freelancers
  • ✓Excel export with reports
  • ✓25 AI Coach messages/day
  • ✓Weekly email digest
⚡ POWER USER
Pro
$14 /month
or $129/year — save $39
  • ✓Everything in Basic, plus:
  • ✓Unlimited AI Coach (GPT-4)
  • ✓Receipt photo scanner
  • ✓Price drop alerts
  • ✓Bank sync (Plaid)
  • ✓Family plan (up to 4)
  • ✓SMS alerts
  • ✓Priority support
🎓 50% off with .edu email 👨‍👩‍👧 Family plan included on Pro 💰 7-day money-back on all paid plans
FAQ

Questions, answered.

Is my financial data safe?
Do I need to connect my bank?
How is this different from Mint or YNAB?
Can I cancel anytime?
Is there a student discount?
Who built this?
Early access

$3/month — forever.

Get on the early list and lock in Basic at $3/month for life (normally $5). No card. No spam. Just the heads-up when we go live.

✓ No card
✓ Cancel anytime
✓ 7-day money-back
✓ Built solo, not VC